SOLUTIONS

Advertisers

  • Engaging creative formats designed to offer high viewability
  • Optimal reporting tools and total transparency on results
  • Buying solutions to match every goal - conversion, viewability, awareness and more.
  • Proprietary anti-fraud software to eliminate unwanted traffic

Publishers

  • Monetization solutions that bring in incremental revenue
  • An easy-to-implement header bidding solution to monetize your inventory
  • Total transparency of results and visibility on advertising revenue
  • A premium support and dedicated yield management team

Extent Digital Media for Publishers

TECHNOLOGY INTEGRATION

We partner with your product/engineering teams to integrate your existing technology stack to facilitate programmatic ad insertion. If you already have ad insertion capabilities, we can work with your existing solution.

MONETIZATION

We sell your inventory for you to our advertiser and agency partners. If you have a direct sales team selling your inventory, we partner with them to maximize your existing advertiser relationships and develop new connections.

INVENTORY PACKAGING

We package your inventory, using content and audience characteristics, to attract advertisers and facilitate intelligent targeting.

CAMPAIGN & YIELD MANAGEMENT

We handle all campaign and inventory management details including – campaign trafficking, optimization, yield management analysis and comprehensive reporting.

Extent Digital Media for Advertisers

MARKET MAKING

We find the right sources of digital audio supply for your campaign. Whether streaming radio, podcasts, pure play stations, or audiobooks, we connect you with your desired audience while they are consuming content that aligns with your brand’s messaging.

CAMPAIGN MANAGMENT

We manage your digital audio campaigns from start to finish, including creative conception and production to campaign trafficking and optimization to campaign analysis and comprehensive reporting.

STRATEGIC TARGETING AND OPTIMIZATION

We offer robust targeting (day part, contextual relevancy, device type, geography, user demographics, etc.) and campaign optimization to ensure ad spend is meeting the desired goals.

MULTI-FACETED CAMPAIGNS

Digital audio campaigns come in many forms. We create campaigns optimized for brand awareness, performance, or retargeting and use a variety of measurement techniques to determine campaign effectiveness.

DYNAMIC CREATIVE

We systematically adjust the audio creative in real-time for optimal campaign performance and effectiveness. Different audiences in different environments receive relevant messaging depending on a host of historical factors.

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